Either Govt. support or not, whatever media ran any campaign against any Govt moves & irrespective of Twitter trends – Covering the head is phenomenal increasing trend among Urban Pakistani students
#10 years research trends about “Outdoor Garb” reveal that – More than one third (40%) of the Pakistani young urban female students between age of 16-28 years preferred Dupatta and Chadder as outdoor garb, which is the culture and tradition of subcontinent
On the other hand – trend of ‘Dupatta on shoulders’ (Not covering head) has decreased almost three times (34% in #Y2008 and just 8% in #Y2018)
Trend of “Complete Face Cover” and ‘Niqab- where eyes are open” have also encouraging among young females
Young Urban Pakistani Female Students – who don’t covered head and “Without Dupatta” are just 2% in Society
Pulse Consultant believes that – this increasing trend of “Head Cover” don’t hold only religious motivation – there are certain other factors as well e.g.
1 – More easy to handle Scarf than Dupatta or Chadder
2 – Modern look in modern era – it never depict as Conservative mindset
3 – Act as “Sun Blocker” – keep save their skin from Sun rays , dust and heat
4 – Inspiration from Arab world
5 – Underline feeling of security as well
#Hijab is not the economical phenomenon – it consider as expensive exercise too – matching with dresses – pushes them to keep multiple colors, prints and style as well in their wardrobes
Source: Generation Z – A Study of Pakistani urban students (from Intermediate, Graduate, post Graduate and Professional subjects) conducted by Pulse Consultant in top 12 cities of Pakistan – This study conducted after every five years with same selection criteria and similar type of questions. This study covers all Socio-Economic Classes and all subjects specialties.