Pulse Consultant research on Pakistani Urban educated youth with the name of “Generation Z” revealed that 2 out of 10 have “No Interest in Listening Music” , whereas other two have ‘Some Interest’ in music (Means not too much involved).

In Urban Pakistan 6 out of 10 have interest in music, but it’s unnecessary that they listen music on daily basis

When we asked Urban millennial – which musical program is better ( Coke Studio or Pepsi Battle of Bands) More than half of the respondents (55%) believed that ‘Coke Studio’ is better musical program than Pepsi Battle of Bands

Almost quarter (23%) of the respondents understand that both are similar type of program whereas 19% reported that they didn’t watched any of these programs

Just 3% claimed that they believe Pepsi Battle of Bands is a better musical program